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Tracy Kathryn Genesen is a skilled attorney with experience in franchising, litigation, and commercial matters. Based in San Francisco, she brings a client-focused and strategic approach to helping businesses navigate complex legal issues. Her practice reflects a strong understanding of the practical and legal challenges that can arise in highly regulated and competitive industries, and she is committed to delivering thoughtful, efficient counsel tailored to each client’s goals. At E. & J. Gallo Winery and Kirkland & Ellis LLP, A Law Firm Serving Global Clients, Tracy works with clients on matters that demand precision, responsiveness, and sound judgment. Her background in franchising and commercial law positions her to assist businesses with a wide range of operational and dispute-related concerns, while her litigation experience supports clients facing contentious legal challenges. She is known for approaching each matter with professionalism and attention to detail, helping clients move forward with confidence. Tracy’s practice is guided by a commitment to clear communication, practical problem-solving, and advocacy that aligns with her clients’ business objectives. Whether advising on franchise-related issues, commercial disputes, or litigation strategy, she strives to provide dependable legal support and solutions designed to protect her clients’ interests.