Pay-per-Lead for Lawyers
Low-risk growth. Predictable ROI.
What Is Pay-per-Lead?
Instead of paying upfront for impressions or clicks, you only pay when a qualified, real prospect in your practice area requests to speak with you.
Why It’s Low Risk
- Pay only for real opportunities
- Transparent pricing & reporting
- Scalable: costs track lead volume
- Faster path to ROI
Why It Matters for Law Firms
- Simple, predictable client acquisition
- Works without a large marketing team
- Focus on clients while leads keep flowing
How Law.AI Delivers Quality
- AI-driven matching by practice area + location
- Fraud/dupe screening and basic qualification
- Optional exclusivity by market/practice area
FAQs
How are leads qualified?
Basic contact verification + matter type/intake questions.
Are leads exclusive?
Exclusive by default with options if you prefer a non-exclusive program.
What’s the pricing?
Per-lead rate by practice area/geography; volume discounts available.
Can I pause or cap leads?
Yes—daily/weekly caps and pause controls.
Used by firms across the U.S.