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Eric Goldman is a Professor of Law and Co-Director of the High Tech Law Institute at Santa Clara University School of Law. Before he became a full-time academic in 2002, he practiced Internet law for 8 years in the Silicon Valley. His research and teaching focuses on Internet, IP and advertising law topics, and he blogs on these topics at the Technology & Marketing Law Blog. Managing IP magazine has twice named him to a shortlist of North American “IP Thought Leaders,” and he has been recognized with the “IP Vanguard” award from the California State Bar’s IP Section.