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Che J Salinas is a seasoned attorney with 16 years of experience advising clients in the areas of government, advertising, and communications & media. Based in Sacramento, California, and practicing with Manatt, Phelps & Phillips, he brings a thoughtful, strategic approach to matters that sit at the intersection of public policy, regulatory concerns, and media-driven business needs. His background allows him to help clients navigate complex legal and practical challenges in highly regulated and fast-moving environments. Mr. Salinas is known for providing clear, business-minded guidance tailored to each client’s goals. In government-related matters, he understands the importance of precision, responsiveness, and a deep awareness of the broader political and regulatory landscape. In advertising and communications & media work, he helps clients address issues that can affect brand reputation, content strategy, and day-to-day operations. His approach is grounded in careful analysis, strong communication, and a commitment to helping clients make informed decisions with confidence. Clients working with Che J Salinas can expect a professional advocate who values efficiency, discretion, and practical solutions. He works diligently to support organizations facing evolving legal and regulatory issues, with an emphasis on responsive service and long-term client relationships. Whether advising on government matters or issues affecting media and advertising, he is committed to delivering dependable counsel that aligns legal strategy with business objectives.